Brand, nonprofit, and publisher clients and work
Brands
I worked at Uber, first as content marketing manager then as regional marketing manager. My work focused on content marketing, email engagement, and product marketing.
Samsung was a client at Skyword: I worked on launching and managing Samsung Insights, a B2B blog covering technology trends, insights, and case studies.
Dignity Health was a client at Skyword: I worked on launching and managing Health Matters, a blog about wellness, compassion, and specialty care for health practitioners.
Walgreens was a client at Skyword: I worked with the Walgreens Photo team to launch and manage their blog offering photo tips and how-to’s aligned with photo products.
Victoria’s Secret was a client at Digitas: I contributed to digital media planning and operations for product launches, the annual fashion show, and other campaigns.
I attended World Youth Day 2016 in Kraków, Poland with JMJ Youth Pilgrimages as a reporter and social media manager, covering the events and experiences of pilgrims.
Hearst was a client at Skyword: I managed client relations, content strategy, production process, and analytics for Hearst brands Popular Mechanics and Road & Track.
Vantage Travel was a client at Skyword: I worked on the content strategy for Vantage Viewpoints, a blog with international travel advice and guidance for available cruises.
TransUnion was a client at Skyword: I developed an SEO strategy to guide content creation for consumers about credit monitoring, reports, bureaus, and identity theft.
Nonprofits
I managed social media for the 2019 GIVEN Forum, an annual leadership conference for Catholic women, with live coverage, interviews, and audience engagement.
I held social media training sessions for the development marketing team and Catholic schools campaign team about strategy, planning, advertising, and measurement.
I created a six-month marketing plan for the New York Catholic Youth Conference (NCYC), in collaboration with the agency Ark, to promote its annual conference.
I managed the social media strategy and accounts for Endow Groups — Facebook, Twitter, and Instagram — by writing copy, curating photos, and engaging with followers.
I worked at the Archdiocese of Los Angeles as senior marketing manager, overseeing the social media team and marketing efforts for archdiocesan activities.
While employed at the Archdiocese of Los Angeles, I worked on launching a branding and enrollment marketing campaign for the Catholic schools of southern California.
I currently work at the Archdiocese of Detroit as the director of marketing, managing the marketing team and overseeing marketing strategy and operations.
At the Archdiocese of Detroit, I am also the editor in chief of Unleash the Gospel Magazine, a print and digital publication for missionary disciples of southeast Michigan.
I was a steering committee member of Boston Content, a content marketing organization dedicated to building community among Boston content producers.
